When you are trying to promote your brand on Twitter, there is nobody right path, however there are positively a lot of wrong ways. Each of the significant mistakes that you can make can possibly be devastating for your brand over the long run, giving all of you the more motivation to get your ducks in succession before you go shooting off 140-character pearls of intelligence.
Before you do anything else, you have to know your audience. More than that, you have to know every little thing about them. Realize what they like. Comprehend what they detest. Recognize what annoys them. In politics, candidates have what they call opposition files. These are basically encyclopaedias of all the data that can be assembled on their rivals. Set up together something to that effect, however as opposed to making it about the competition, make it about your audience.
Once you understand your audience, you can begin to discern what it is that they want, and once you know that, you are obligated to deliver on it. Always aim to please. Your audience likes pictures of the sun setting? Get out there with your camera every night at dusk. Your audience likes pictures of dogs? Stop by your local rescue and stock up on some cute puppies. Deliver, deliver, deliver.
By sticking to these simple guidelines, you can build up goodwill for your brand, and that can only lead to better engagement and a wider reach in the future. Twitter is the second largest social network on the Internet right now: use it wisely, and you’ll soon be reaping the rewards. If you need more help using Twitter and want us to take the management of your account off your hands contact us today.